To understand consumer sentiment toward IHS Markit forecast technologies, the Connected Car and Vehicle Experience research teams conduct an annual consumer survey in key markets around the world. By asking vehicle owners of certain model years a series of questions to gauge preferred input/output modalities and willingness to pay for specific in-vehicle technology, IHS Markit analysts are able to extract key factors that explain an application’s feature desirability score and how much consumers are willing to pay for it.
The 2022 IHS Markit HMI Consumer Survey asked more than 8,000 participants around the world questions regarding in-vehicle human-machine interface (HMI) and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed touch screen and speech recognition to have grown in both awareness and usage globally. While consumers are interested in driver monitoring system features and virtual personal assistants (VPAs), they believe they should come standard, or the cost should be built into the price of the vehicle (not willing to pay extra). Overall, consumers preferred multimodal input control designs centered around touch screens, speech recognition, and multifunction controller or touch pads.