2022 HMI consumer analysis - Digitizing the cockpit: consumer sentiment towards displays and other outputs

To understand consumer sentiment toward IHS Markit forecast technologies, the Connected Car & Vehicle Experience research teams conduct an annual consumer survey in key markets around the world. By asking vehicle owners of certain model years a series of questions to gauge preferred input/output modalities and willingness to pay for specific in-vehicle technology, IHS Markit analysts can extract key factors that explain an application’s feature desirability score and how much consumers are willing to pay for it.

The 2022 IHS Markit Human-Machine Interface (HMI) Consumer Survey asked more than 8,000 participants around the world questions regarding in-vehicle HMI and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed the respondents prefer medium-sized displays in the range of 6–10 inches the most. Heads-up displays (HUDs) continue to maintain strong interest, particularly for windshield projection, although most respondents indicated the availability of one would only somewhat impact their purchasing decision. Camera displays also showed an increase in interest and an overall preference for some combination of center stack display (CSD), instrument cluster, and HUD outputs.