AutoTechInsight
Acoustics and sound technologies—The third dimension of UX
As automotive OEMs scramble to ensure they provide sufficient audio choices to their customers, the market for both premium and standard audio systems is experiencing volume growth. This report provides a detailed understanding of both branded and nonbranded audio technology for cars, an in-depth demand outlook, main players, and main market drivers.
The in-car audio and acoustic experience will likely be a key differentiator in the increasingly connected, electrified, and autonomous vehicles of today and the future. Sound management technologies are rapidly evolving as automakers look to add that X factor in their vehicles while enhancing the overall passenger experience.
Consumers today see their vehicles as an extension of their home and personality, and the nuances of that “perfect” audio system are being fully exploited by OEMs who see a lucrative, high-margin business opportunity in the offing. As these automotive OEMs scramble to ensure they provide sufficient audio choices to their customers, the market for both premium and standard audio systems is experiencing volume growth.
1. Overview
a) Report summary
b) Research methodology
c) Scope and definitions
2. Technology analysis
a) Comparison of two-way, three-way and four-way car audio speakers
b) Coaxial versus component speakers
c) Active noise cancellation (ANC)
d) Engine order cancellation (EOC)
e) Road noise cancellation (RNC)
f) Engine sound enhancement (ESE)
g) Surround/3D surround
h) Conversation enhancement
i) Separate sound zones
j) Speakerless audio
k) Headrest-based speakers
l) Amplifiers
m) Other audio advances
3. Market analysis
a) Market drivers
b) Global automotive speaker demand
c) Automotive speaker demand by region
d) ANC vs. non-ANC speaker demand
e) Car audio system demand by speaker count
f) Ultra-premium audio space
4. Supplier/OEM analysis
a) Top automotive speaker suppliers
b) OEMs’ in-car audio strategy
5. Key findings
