2021 Connected car consumer analysis - Understanding the connected service funnel: consumer activation, subscription, and usage

The 2021 IHS Markit Connected Car Consumer Survey asked more than 8,000 global participants questions regarding connected vehicle services to understand consumer sentiment toward connected features and paid functional updates, feature preferences, as well as their willingness to pay.

Through statistical analysis and machine learning, IHS Markit analysts are able to extract key factors and weights (coefficients) that explain an application’s feature desirability score and also how much consumers are willing to pay for it.