Inside the Hyundai Motor Group - Sourcing and technology strategy

Inside the Hyundai Motor Group - Sourcing and technology strategy

Publication Date: 17-Jun-2021

This is an in-depth analysis of the current and future production strategies of the Hyundai Motor Group (HMG), including Hyundai and Kia.

The report focuses on HMG’s overall strategy, key suppliers, and major technological developments. New directions, such as its E-GMP platform for electric vehicles (EVs) and the move into mobility services, are also discussed.

Further to this, HMG’s sourcing processes and preferences are outlined, in addition to its manufacturing and research and development (R&D) footprint and organization.

1. Overview
a) Report summary
b) IHS Markit definitions
c) Company and sales performance
d) Finances

2. Manufacturing
a) Production strategy
b) Component sharing and platforms
c) Levels of vertical integration

3. Purchasing
a) Purchasing organization
b) Supplier selection
c) Global sourcing
d) Cost reduction strategies

4. Technology
a) Technological positioning
b) Research and development
c) Electrification
d) Autonomy
e) Connected car
f) Lightweighting and materials
g) UI/UX
h) Interior
i) Lighting
j) Chassis
k) Thermal
l) Traditional powertrain

5. Conclusion
a) OEM prospects
b) SWOT analysis for suppliers
c) Major suppliers

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Services coverage include:

  • Autonomous Driving
  • Connected Car
  • User Interface and Experience (UI/UX)
  • Lighting
  • E/E & Semi
  • Interior Comfort and Passive Safety
  • Thermal Management
  • OEM Strategy
  • Materials and Lightweighting
  • Chassis
  • E-Mobility
  • Powertrain Component

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