2019 Automotive e-mobility consumer analysis

IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services, and increased connectivity are key deciding factors when considering a new vehicle purchase.

The surveys take input from 8,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across eight key automotive markets— the United States, China, Germany, the United Kingdom, Japan, India (new), Brazil (new) and South Korea (new).

Updated annually since 2013, IHS Markit Consumer Surveys offer three surveys on new car intenders:

• Automotive Connected Car Consumer Analysis
• Automotive User Experience Consumer Analysis
• Automotive E-Mobility Analysis (new)

These surveys enable you to:

• Identify which services and features are must-haves for consumers intending to purchase a new vehicle for personal use in the next three years
• Understand the propensity of consumers who would be willing to pay for these advanced technologies and assess how much they would be willing to spend
• Anticipate market needs for new solutions

Consumer Insight reports published before 2020 are published in downloadable PDF format.

Today’s automotive market continues to evolve in a manner that is resulting in the rising adoption of alternative propulsion
vehicles. In 2019 it is expected that approximately 8 million alternative propulsion vehicles will be produced globally with
roughly 25% of those being electric vehicles. In the coming years these figures are expected to continue growing through
further legislative initiatives and consumer acceptance.
The E-Mobility Consumer Analysis survey will identify:
 

Consumer consideration

• Have participants ever owned a hybrid or electric vehicle
• Would consumers consider purchasing a hybrid vehicle
• Would consumers consider an electric vehicle
• Willingness to pay a premium for a hybrid or electric vehicle

Consumer motivation

• Environment
• Fuel economy
• Government incentives
• Driving experience
• Infrastructure

Charging infrastructure

• Awareness of station availability
• Likely charging method
• Charging time expectations

From key trends affecting today’s business environment to forward-looking forecasts of future output, AutoTechInsight provides the information you need to develop strategy for each of its services.

Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.

AutoTechInsight provides the ability to access the wealth of recognized thought leadership, data, and analysis from IHS Automotive on a broad spectrum of industry topics and sectors. AutoTechInsight offers a lens into more than a dozen vehicle component categories. Each service provides the insight you need to anticipate future demand, access competitive intelligence, and stay abreast of changing dynamics.

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