2019 Automotive connected services and apps consumer analysis

2019 Automotive connected services and apps consumer analysis

Publication Date: 16-Dec-2019
Number of Pages: 142

IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services, and increased connectivity are key deciding factors when considering a new vehicle purchase.

The surveys take input from 8,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across eight key automotive markets— the United States, China, Germany, the United Kingdom, Japan, India (new), Brazil (new) and South Korea (new).

Updated annually since 2013, IHS Markit Consumer Surveys offer three surveys on new car intenders:

  • Automotive Connected Car Consumer Analysis
  • Automotive User Experience Consumer Analysis
  • Automotive E-Mobility Analysis (new)

These surveys enable you to:

  • Identify which services and features are must-haves for consumers intending to purchase a new vehicle for personal use in the next three years
  • Understand the propensity of consumers who would be willing to pay for these advanced technologies and assess how much they would be willing to spend
  • Anticipate market needs for new solutions

Consumer Insight reports published before 2020 are published in downloadable PDF format.

Today’s consumers demand that their infotainment system have connected features, such as emergency response notification, remote vehicle controls, turn-by-turn navigation, Wi-Fi, telemetry services, and more. IHS Markit estimates that some 158 million total vehicles are connected today and that 438 million will be connected by 2023.

Today’s consumers expect a fresh software experience throughout the duration of ownership and for performance lag and bugs to be resolved through speedy over-the-air updates and ongoing software enhancements. Today, this is an engrained customer expectation
largely driven by their experiences within the mobile space. This means automotive-centric apps and connected solutions that mimic what the consumer is used to in the mobile-, smart home-, wearable technology-, and PC- space is paramount to automakers facing a growing threat from IT companies who are entering the automotive space, like Google and Apple.

The Automotive Connected Car Consumer Analysis survey will identify:

Connected hardware
Consumer sentiments, purchasing intent, and subscription intent for the following:

  • Navigation systems
  • Remote start
  • Infotainment systems
  • Telematics
  • In-car Wi-Fi
  • Key-as-a-service
  • Over-the-air updates
  • In-car payments
  • In-car commerce/apps store
  • Usage-based insurance

Apps in the car
Consumer behavior and attitudinal positions for the following:

  • Smartphone brand ownership
  • Smartphone OS type
  • Mobile carrier information
  • Types of apps used on a tethered smartphone in the car
  • Frequency of usage of smartphone-based navigation apps
  • Embedded apps in the car ‒ Security and privacy concerns

Platform information
Consumer sentiments and purchasing intent around the following platforms:

  • Android Auto
  • Apple CarPlay
  • MirrorLink
  • SYNC AppLink
  • Baidu CarLife

Willingness to pay and desirability related to:

  • Tolls and parking
  • Drive-thru purchases
  • Car payments from the vehicle
  • Usage-based insurance
  • Telematics service renewal
  • Paid OTA updates
  • Satellite radio/DAB radio
  • Subscriptions

Autonomy and urban mobility

  • Self-driving car desirability
  • Attitudes toward self-driving cars
  • Urban mobility driver behavior and intent

From key trends affecting today’s business environment to forward-looking forecasts of future output, AutoTechInsight provides the information you need to develop strategy for each of its services.

Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.

AutoTechInsight provides the ability to access the wealth of recognized thought leadership, data, and analysis from IHS Automotive on a broad spectrum of industry topics and sectors. AutoTechInsight offers a lens into more than a dozen vehicle component categories. Each service provides the insight you need to anticipate future demand, access competitive intelligence, and stay abreast of changing dynamics.

Services coverage include:

  • Autonomous Driving
  • Connected Car
  • User Interface and Experience (UI/UX)
  • Lighting
  • E/E & Semi
  • Interior Comfort and Passive Safety
  • Thermal Management
  • OEM Strategy
  • Materials and Lightweighting
  • Chassis
  • E-Mobility
  • Powertrain Component

Click here to see the full list of our services and how each one can help you with your key decision making

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