Over-the-air (OTA) updates - commercial opportunities and trends

Over-the-air (OTA) updates - commercial opportunities and trends

Publication Date: 05-Jul-2022

This report is available to Connected Car subscribers now, or can be purchased separately.

The IHS Markit Connected Car Service provides insight, context, data, and analytics for rapidly growing and evolving automotive connectivity both from a hardware and software perspective.

Users can quickly access key insights from market developments, put context around events and technological trends, dive into deep data and forecasts, and seamlessly drive analytics to support their most challenging decisions.

Aside from the occasional map, infotainment, or telematics control unit update, most vehicles are frozen in time beyond their first manufacture. In addition, most of the software updates that are available need to be performed by a service center or through a home computer with a thumb drive or SD card, which reduces the success rate of the update across the fleet. This is where over-the-air (OTA) updates come into play.

OTA updates have significant economic advantages owing to large cost savings compared with existing manual approaches. Dozens of automakers have adopted OTA updates for maps, infotainment operating system, telematics firmware, and media applications, which are outlined throughout the report.

1. Overview
a) Report summary
b) Research methodology
c) Introduction
d) Key findings

2. Technology overview
a) OTA update process
b) Advantages and benefits
c) Challenges
d) EV vs. ICE
e) Classic vs. Adaptive AUTOSAR

3. Connectivity protocols
a) Wi-Fi
b) Embedded
c) CE tethered
d) Connectivity challenges

4. Market analysis
a) Total OTA updates
b) Map/navigation OTA updates
c) In-vehicle infotainment (IVI) OS updates
d) IVI app updates
e) ECU updates

5. Regulatory environment
a) Overview
b) UNECE WP.29
c) European Union
d) United States
e) Mainland China
f) eSync Alliance

6. Supplier analysis
a) Overview
b) Aptiv
c) Bosch
d) Carota
e) Continental
f) Excelfore
g) Harman
i) KPIT Technologies
j) Lear
k) Sibros

7. OEM analysis
a) Overview
b) Audi
c) BMW
d) Ford
e) General Motors
f) Mercedes-Benz
g) NIO
h) Tesla
i) Toyota
j) Volkswagen
k) Volvo
l) OEM Strategy

From key trends affecting today’s business environment to forward-looking forecasts of future output, AutoTechInsight provides the information you need to develop strategy for each of its services.

Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.

AutoTechInsight provides the ability to access the wealth of recognized thought leadership, data, and analysis from IHS Automotive on a broad spectrum of industry topics and sectors. AutoTechInsight offers a lens into more than a dozen vehicle component categories. Each service provides the insight you need to anticipate future demand, access competitive intelligence, and stay abreast of changing dynamics.

Services coverage include:

  • Autonomous Driving
  • Connected Car
  • User Interface and Experience (UI/UX)
  • Lighting
  • E/E & Semi
  • Interior Comfort and Passive Safety
  • Thermal Management
  • OEM Strategy
  • Materials and Lightweighting
  • Chassis
  • E-Mobility
  • Powertrain Component

Click here to see the full list of our services and how each one can help you with your key decision making

preload preload preload preload preload preload