AutoTechInsight
2018 Automotive connected services and apps consumer analysis
IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services, and increased connectivity are key deciding factors when considering a new vehicle purchase. The surveys take input from more than 5,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across five key automotive markets—the United States, Japan (new), China, Germany, and the United Kingdom.
Updated annually since 2013, IHS Markit offers three surveys of new car intenders:
- User Experience
- Connected Services and Apps
- Premium Audio
The surveys enable you to
- Understand which services are must-haves for consumers intending to purchase a new vehicle for personal use in the next three years
- Gain an understanding on the propensity of consumers who would be willing to pay for these advanced technologies – and assess how much they would be willing to spend
- Anticipate market needs for new solutions
Consumer Insight reports published before 2020 are published in downloadable PDF format.
The Automotive Connected Services and Apps Consumer Analysis survey explores:
- Telematics services of interest
- Sentiments about infotainment systems versus smartphones
- Brand recognition of popular infotainment features and other media services
- Preferences for specific navigation and traffic services
- Types of app integration desired in the car
- Preferences for Apple CarPlay, Android Auto, SYNC AppLink, Baidu CarLife, and more
From key trends affecting today’s business environment to forward-looking forecasts of future output, AutoTechInsight provides the information you need to develop strategy for each of its services.
Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.
AutoTechInsight provides the ability to access the wealth of recognized thought leadership, data, and analysis from IHS Automotive on a broad spectrum of industry topics and sectors. AutoTechInsight offers a lens into more than a dozen vehicle component categories. Each service provides the insight you need to anticipate future demand, access competitive intelligence, and stay abreast of changing dynamics.
Services coverage include:
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