AutoTechInsight
Heated Steering Wheel fitment in OE light vehicles is growing significantly
Cabin temperature control in automobiles has become an essential cog in automobile cabin design today. Driven by evolving customer tastes, increased competition amongst manufacturers and from disruptive mobility solutions providers- OEMs are packaging increased technology content and comfort features to attract and retain customers.
Heated seats and heated steering wheel(HSW), which were considered premium features are becoming common even in lower segments, either as standard fitment or option. The HSW is expected to see sustained volume demand growth owing to the continued requirement for comfort, availability of the stand-alone HSW option in lower vehicle segments and increased demand for electric vehicles, where thermal management is critical to an improved driving range.
About this report
This report provides an understanding of the heated steering wheel (HSW) technology and market trends for light vehicles, an in-depth demand outlook, and an overview of the main players and market drivers – on both global and regional levels.
Questions the report will answer include:
• What are the size and scope of the global HSW market?
• What are the key drivers pushing the sector?
• What is the regional outlook for the sector?
• What are the challenges faced by the heated steering wheel sector?
• What is the business outlook for the sector?
• Who are the major ecosystem suppliers operating in the sector?
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