Heated Steering Wheel fitment in OE light vehicles is growing significantly

Heated Steering Wheel fitment in OE light vehicles is growing significantly

Publication Date: 10-Oct-2018

Cabin temperature control in automobiles has become an essential cog in automobile cabin design today. Driven by evolving customer tastes, increased competition amongst manufacturers and from disruptive mobility solutions providers- OEMs are packaging increased technology content and comfort features to attract and retain customers.
Heated seats and heated steering wheel(HSW), which were considered premium features are becoming common even in lower segments, either as standard fitment or option. The HSW is expected to see sustained volume demand growth owing to the continued requirement for comfort, availability of the stand-alone HSW option in lower vehicle segments and increased demand for electric vehicles, where thermal management is critical to an improved driving range.

About this report

This report provides an understanding of the heated steering wheel (HSW) technology and market trends for light vehicles, an in-depth demand outlook, and an overview of the main players and market drivers – on both global and regional levels.

Questions the report will answer include:
•    What are the size and scope of the global HSW market?
•    What are the key drivers pushing the sector?
•    What is the regional outlook for the sector?
•    What are the challenges faced by the heated steering wheel sector?
•    What is the business outlook for the sector?
•    Who are the major ecosystem suppliers operating in the sector?


From key trends affecting today’s business environment to forward-looking forecasts of future output, AutoTechInsight provides the information you need to develop strategy for each of its services.

Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.

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Services coverage include:

  • Autonomous Driving
  • Connected Car
  • User Interface and Experience (UI/UX)
  • Lighting
  • E/E & Semi
  • Interior Comfort and Passive Safety
  • Thermal Management
  • OEM Strategy
  • Materials and Lightweighting
  • Chassis
  • E-Mobility
  • Powertrain Component

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