2018 Automotive premium audio consumer analysis

2018 Automotive premium audio consumer analysis

Publication Date: 17-Aug-2018

IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services, and increased connectivity are key deciding factors when considering a new vehicle purchase. The surveys take input from more than 5,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across five key automotive markets—the United States, Japan (new), China, Germany, and the United Kingdom.

Updated annually since 2013, IHS Markit offers three surveys of new car intenders:

  • User Experience
  • Connected Services and Apps
  • Premium Audio

The surveys enable you to

  • Understand which services are must-haves for consumers intending to purchase a new vehicle for personal use in the next three years
  • Gain an understanding on the propensity of consumers who would be willing to pay for these advanced technologies – and assess how much they would be willing to spend
  • Anticipate market needs for new solutions

Consumer Insight reports published before 2020 are published in downloadable PDF format.

How consumers listen to audio

  • Type of connection consumers use for audio
  • Audio source
  • Subscription take rate of audio applications
  • Radio/audio application use
  • Perceived audio quality of each audio source

Premium audio purchase decision

  • When consumers begin considering premium audio systems
  • Influence of branded audio when considering packages and trims
  • Frequency and impact of dealer demonstration

Audio features

  • An in-depth analysis of 15 different audio features by importance, including:
    • Surround sound
    • Design
    • Active noise cancellation
    • Amplifier
    • Speaker quantity
    • Digital audio restoration technology
    • System wattage
    • 360-degree/3D sound
    • Sound channels
    • Digital signal processing (DSP)
    • Tweeters and sub-woofers

Audio brand analysis

  • Comparison of over 50 brands on:
    • Awareness
    • Awareness source
    • Usage
    • Premium perception
    • Loyalty
    • Willingness to upgrade to audio package
    • Willingness to pay for branded audio

Audio brands covered include:

  • Alpine
  • Beats Audio
  • Bang and Olufesen
  • Bose
  • Bowers and Wilkins
  • Fender
  • JBL
  • Panasonic
  • Pioneer
  • Sony
  • Yamaha
  • ...and more

Internet radio apps include:

  • Spotify
  • iHeartRadio
  • Deezer
  • JUKE Music
  • Baidu Ting
  • 9box
  • Stitcher
  • ...and more

From key trends affecting today’s business environment to forward-looking forecasts of future output, AutoTechInsight provides the information you need to develop strategy for each of its services.

Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.

AutoTechInsight provides the ability to access the wealth of recognized thought leadership, data, and analysis from IHS Automotive on a broad spectrum of industry topics and sectors. AutoTechInsight offers a lens into more than a dozen vehicle component categories. Each service provides the insight you need to anticipate future demand, access competitive intelligence, and stay abreast of changing dynamics.

Services coverage include:

  • Autonomous Driving
  • Connected Car
  • User Interface and Experience (UI/UX)
  • Lighting
  • E/E & Semi
  • Interior Comfort and Passive Safety
  • Thermal Management
  • OEM Strategy
  • Materials and Lightweighting
  • Chassis
  • E-Mobility
  • Powertrain Component

Click here to see the full list of our services and how each one can help you with your key decision making

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