Volume OEM Chassis Strategy Report

Volume OEM Chassis Strategy Report

Publication Date: 05-Aug-2019

The Volume OEM Chassis Strategy Report provides a fundamental understanding of volume OEMs' strategy follow in evolving their vehicle chassis, an in-depth demand outlook, an overview of the main market drivers and challenges—on global and regional levels—and current and planned advances pertaining to caliper technology.

The volume segment makes up between 65-70% of the total automotive market today and this roughly translates to the automotive component demand as well. The chassis sector, particularly for mass market models (such as C-segment vehicles), has absorbed technological advancements slower than premium segments partly due to the high cost at which these advancements were made available initially. 

However, during the past decade, customer preferences have proven to be a strong force in pushing tech advancements to lower segment vehicles and in low-cost markets, gradually pushing the cost barrier further. Moreover, the tech developments are not just limited to previously popular vehicle areas such as the instrument panels (IPs) and displays but are also making their way into the most fundamental yet non-conventional areas within the vehicle. This in turn, has brought the global automotive market’s value-creation potential to the fore, and OEMs and suppliers alike are looking to eke out as much as possible from this opportunity. That being said, automotive players understand that technological advancements arise as ‘revolutions’ but occurs in long-lived pulses and not quick waves of change, hence the time previous advancements have taken to be commercialized. For instance, until around 20 years ago, the automotive market was not employing electronic parking brakes (EPB) in their cars. In 2002, the BMW 7-series carried an EPB and by the end of that decade, these parking brakes became accepted.

The Volume OEM Chassis Strategy Report will entail how mass-producing OEMs are shaping their strategy for vehicle chassis as newer trends emerge in the global automotive industry. This report considers the following key chassis component sectors and their subsectors exhibiting change.

  • Chassis
  • Platform
  • Suspension 
    • Electronic dampers
  • Steering 
    • Power steering systems
  • Braking 
    • Parking brakes
    • Brake calipers

Questions the report will answer include

  • What are the size and scope of the global volume OEM chassis market?
  • What are the key drivers pushing change in the sector?
  • What are the new technologies expected in the future?
  • What is the supplier-OEM landscape for the market?


Research scope and definitions
Questions the report will answer include              
Research methodology
Key findings      

Market analysis

Market drivers  
Braking strategy               
Steering strategy             
Suspension strategy      

Technology analysis

Chassis strategy—SUVs with monocoque chassis birth the crossover             
Platform strategy—Modular, multi-energy, EV-dedicated platforms defining chassis design
Suspension strategy—Electronification       
Braking strategy—Move toward electrification  
Steering strategy—Move toward electrification

Volume OEM chassis strategies

VW Group: Audi, Škoda, VW       
Toyota: Toyota, Daihatsu
Renault-Nissan-Mitsubishi (RNM)
Hyundai: Hyundai, Kia            

From key trends affecting today’s business environment to forward-looking forecasts of future output, AutoTechInsight provides the information you need to develop strategy for each of its services.

Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.

AutoTechInsight provides the ability to access the wealth of recognized thought leadership, data, and analysis from IHS Automotive on a broad spectrum of industry topics and sectors. AutoTechInsight offers a lens into more than a dozen vehicle component categories. Each service provides the insight you need to anticipate future demand, access competitive intelligence, and stay abreast of changing dynamics.

Services coverage include:

  • Autonomous Driving
  • Connected Car
  • User Interface and Experience (UI/UX)
  • Lighting
  • E/E & Semi
  • Interior Comfort and Passive Safety
  • Thermal Management
  • OEM Strategy
  • Materials and Lightweighting
  • Chassis
  • E-Mobility
  • Powertrain Component

Click here to see the full list of our services and how each one can help you with your key decision making

preload preload preload preload preload preload