The volume segment makes up between 65-70% of the total automotive market today and this roughly translates to the automotive component demand as well. The chassis sector, particularly for mass market models (such as C-segment vehicles), has absorbed technological advancements slower than premium segments partly due to the high cost at which these advancements were made available initially.
However, during the past decade, customer preferences have proven to be a strong force in pushing tech advancements to lower segment vehicles and in low-cost markets, gradually pushing the cost barrier further. Moreover, the tech developments are not just limited to previously popular vehicle areas such as the instrument panels (IPs) and displays but are also making their way into the most fundamental yet non-conventional areas within the vehicle. This in turn, has brought the global automotive market’s value-creation potential to the fore, and OEMs and suppliers alike are looking to eke out as much as possible from this opportunity. That being said, automotive players understand that technological advancements arise as ‘revolutions’ but occurs in long-lived pulses and not quick waves of change, hence the time previous advancements have taken to be commercialized. For instance, until around 20 years ago, the automotive market was not employing electronic parking brakes (EPB) in their cars. In 2002, the BMW 7-series carried an EPB and by the end of that decade, these parking brakes became accepted.
The Volume OEM Chassis Strategy Report will entail how mass-producing OEMs are shaping their strategy for vehicle chassis as newer trends emerge in the global automotive industry. This report considers the following key chassis component sectors and their subsectors exhibiting change.
Research scope and definitions
Questions the report will answer include
Chassis strategy—SUVs with monocoque chassis birth the crossover
Platform strategy—Modular, multi-energy, EV-dedicated platforms defining chassis design
Braking strategy—Move toward electrification
Steering strategy—Move toward electrification
VW Group: Audi, Škoda, VW
Toyota: Toyota, Daihatsu
Hyundai: Hyundai, Kia
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