Premium OEM Chassis Strategy Report

Premium OEM Chassis Strategy Report

Publication Date: 30-Jan-2019

This Premium OEM Chassis Strategy Report provides a fundamental understanding of the strategy premium OEMs follow in evolving their vehicle chassis, an in-depth demand outlook, an overview of the main market drivers and challenges—on both global and regional levels—and current and planned advances pertaining to caliper technology.

The past few decades have been instrumental in building up to a vehicle that has the right balance of comfort, handling, and safety, concepts that have been on relatively opposing ends in the past. Taking cues from consumer demand amongst other factors, OEMs and suppliers alike have incessantly strived to blur the line between comfort and performance, without compromising vehicle safety.

Electronics have been focal in furthering the advancement of chassis systems in vehicles, and continue to advance steering, suspension, and braking systems along the lines of energy consumption, performance, and packaging. The initial inclusion of electronics in chassis components led to the widespread introduction of antilock braking systems (ABS) and electronic stability programs (ESP) to mass market vehicles.

The Premium OEM Chassis Strategy Report will entail how premium OEMs are shaping their strategy for vehicle chassis as newer trends emerge in the global automotive industry. This report considers the following key chassis component sectors and their subsectors exhibiting change.

  • Chassis
  • Platform
  • Suspension
    • Electronic dampers
  • Steering
    • Power steering systems
  • Braking
    • Parking brakes
    • Brake calipers

Questions the report will answer include

  • What are the size and scope of the global premium OEM chassis market?
  • What are the key drivers pushing change in the sector?
  • What are the new technologies expected in the future?
  • What is the supplier-OEM landscape for the market?


Research scope and definitions
Questions the report will answer include
Research methodology
Key findings

Market Drivers

Technology Analysis

Chassis strategy—dominant monocoque (unibody) chassis
Platform strategy—Shift to modular, multi-energy platforms
Suspension strategy—Move toward electrification
Braking strategy—Move toward electrification
Steering strategy—Move towards ADAS/SbW

Premium OEM Chassis Strategies

Superpremium vehicles and ‘electronic nannies’
VW—Audi, Porsche
Jaguar Land Rover (JLR)

Superpremium OEM Chassis Strategy

SUV trend driving change
Chassis strategy
Suspension strategy
Braking strategy

From key trends affecting today’s business environment to forward-looking forecasts of future output, AutoTechInsight provides the information you need to develop strategy for each of its services.

Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.

AutoTechInsight provides the ability to access the wealth of recognized thought leadership, data, and analysis from IHS Automotive on a broad spectrum of industry topics and sectors. AutoTechInsight offers a lens into more than a dozen vehicle component categories. Each service provides the insight you need to anticipate future demand, access competitive intelligence, and stay abreast of changing dynamics.

Services coverage include:

  • Autonomous Driving
  • Connected Car
  • User Interface and Experience (UI/UX)
  • Lighting
  • E/E & Semi
  • Interior Comfort and Passive Safety
  • Thermal Management
  • OEM Strategy
  • Materials and Lightweighting
  • Chassis
  • E-Mobility
  • Powertrain Component

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