Over-the-Air Updates: Real Market Emergence

Over-the-Air Updates: Real Market Emergence

Publication Date: 29-Aug-2017

This report is available to Service, Apps and Software Service subscribers now, or can be purchased separately

**Updated August 2017**

Over-the-air (OTA) updates have significant economic advantages owing to large cost savings compared with existing manual approaches. Since our last report in 2015, there has been a real market emergence of OTA updates in cars, particularly in the telematics and infotainment space. A major mainstream automaker, General Motors (GM), is also believed to have implemented OTA core electronic control units (ECUs) updates this year. 

The real market emergence is primarily precipitated by recall and warranty costs and due to the rapid development of autonomous cars. It is clear that software-related recalls have grown rapidly in the last decade, and it has become more pronounced only in the latest model years. IHS Markit estimates that about 89% of recalls for MY 2017 are software-related, an astonishing figure considering that only 0.5% of recalls were software-related in MY 1999.

As cars become more software-defined than mechanical, the importance of OTA updates becomes more critical. In addition, many OEMs have stated that they will have fully autonomous cars ready by 2021, and this type of vehicle will require ubiquitous, incremental, high-definition map updates, as well as Ethernet electric subsystems that is capable of securely updating all ECUs in a car.

This report provides perspectives on how automotive remote software updates will develop and which segments are the most important.


Executive Summary      


Why is OTA Important?    
Operational Challenges               
Technical Challenges     

Supplier Analysis

Other Potential Suppliers           

OEM Activities

Map OTA Updates         
IVI OS OTA Updates      
IVI OTA Apps Updates 
TCU OTA Updates          
ECU OTA Updates          


Map OTA Updates         
IVI OS OTA Updates      
IVI OTA Apps Updates 
TCU OTA Updates          
ECU OTA Updates          
OTA Revenue and Cost Savings               
Paid Functional Updates             
Wireless OTA Revenue





Colin Bird Colin Bird

Colin Bird is the senior analyst with IHS Automotive, primarily focusing on the Services, Apps, and Software (SAS) service. He assists with client requests, database work and with presenting at major conferences and trade shows as it relates to SAS. Colin also manages IHS Automotive consumer surveys for Connected Car and Premium Audio, including behavioral and attitudinal questions regarding in-car electronic systems and services.

Prior to joining IHS, Colin worked for Mintel, a market research firm, as an automotive analyst focusing on consumer behaviors and attitudes as it related to light-vehicle retailing, hybrids & EVs, motorcycles, vehicle financing, and auto service care, among other subjects. In addition to Mintel, he previously worked for Cars.com as an automotive editor in automotive research/media publishing.

Email this contact: Colin.Bird@ihsmarkit.com

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