Consumer Survey Results: what ADAS features drive consumer spending

AutotechInsight Analysis Monthly

The 2024 S&P Global Autonomous Driving Consumer Survey asked nearly 8,000 global participants on what they think about specific ADAS features to understand their willingness to pay, their interest in these driver-assist technologies and what specific features they desire to have in their cars.

The survey produced some very interesting results. For example, about 91% of global respondents consider safety ratings when purchasing new vehicles, and 81% of global respondents would even be willing to pay extra for vehicles with higher safety ratings.

Tune in to hear about the consumer perception of ADAS features in their cars.

Amit Panday, moderator and electric mobility expert, S&P Global Mobility
Mariana Gongora, connected car and vehicle experience expert, S&P Global Mobility.

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