From seats to software - Defining the premium vehicle

Technology Trends

As carbuyers’ wants and needs shift to focus on software features over traditional hardware, IHS Markit experts explain how OEMs and suppliers alike are changing their business models to accommodate these new expectations.

However, the evolution of the ‘software-defined vehicle’ does not necessarily mean that components such as seat materials are no longer relevant. On the contrary, as the industry develops fully autonomous vehicles, interior comfort will again come to the forefront.

In this week’s episode of Autology, the ultimate premium vehicle of the future will be defined. Tune in to find out how your vehicle experience is set to change in the coming years.


  • Dr. Tawhid Khan, software and research director at IHS Markit
  • Paolo Martino, associate director of vehicle dynamics and materials at IHS Markit

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