Mercedes-Benz has announced a partnership with FYI, the AI-powered platform founded by will.i.am, bringing the AI-infused interactive, conversational media platform, FYI RAiDiO, into its vehicles. FYI RAiDiO aims to revolutionize the traditional radio experience by offering a highly personalized and interactive audio experience, utilizing advanced AI to integrate third-party radio, broadcast stations and create personalized voice characters known as personas. The platform features 16 interactive stations spanning various themes, with plans to expand by 2025.
This collaboration signifies a significant advancement in in-car entertainment, focusing on hyper-personalization in music and news consumption. Markus Schäfer, a board member of Mercedes‑Benz Group AG, emphasized the transformative nature of this partnership in enhancing the driving experience through personalized and interactive content. The FYI RAiDiO platform is notable for its dynamic, AI-driven radio hosts that can provide real-time responses and information, elevating the listening experience to new levels of engagement.
Mercedes-Benz is also integrating conversational AI capabilities in its vehicles, including navigational and empathic dialogue assistance through Google Cloud's Automotive AI and AI-driven knowledge features using ChatGPT technology, among others, in the new CLA model. This integration is a step toward enriching the customer's driving experience with innovative technology.
The introduction of FYI RAiDiO begins with a beta program in the US for customers with eligible vehicles (2024 or newer E-Class and CLE, 2025 C-Class and GLC) and customers purchasing a new CLA.
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