Beontag and Michelin collaborate for radio-frequency identification-enabled tire traceability

News
Strategic Partnerships
ATI News Team

The partnership aims to integrate advanced RFID technology in tires for full life-cycle traceability, aligning with EU sustainability regulations

Beontag, a leading supplier of self-adhesives and smart tags, including radio-frequency identification (RFID) and near-field communications (NFC), has established a strategic partnership with Michelin to integrate Beontag's technology into millions of new passenger tires over the next two years and beyond.

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