Interview — Citroën will follow dual approach of electrifying existing models and developing dedicated EV platform: Shishir Mishra

S&P Global Mobility spoke to Shishir Mishra, brand director of Citroën India, to understand more about the brand’s electrification and aftermarket strategy plans in India.

Citroën, one of the youngest car brands in India, has already taken a step that some of the earliest brands have yet to undertake — launching an electric vehicle. The Stellantis Group brand launched the electric version of its hatchback C3 within six months of introducing the internal combustion engine (ICE) C3 in 2022. Citroën said the move reflected its confidence in the Indian EV segment, despite its infancy and challenges. Srikant Jayanthan and Viroop Narla of S&P Global Mobility spoke to Shishir Mishra, brand director of Citroën India, to understand more about the brand’s electrification and aftermarket strategy plans in India.