Stradvision unveils collaboration with leading Japanese OEM for Immersive AR technology

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New Product Development
ATI News Team

Immersive is designed to enhance the navigation system of the Japanese OEM's cockpit domain control for infotainment

Source: Getty Images

Stradvision has unveiled a new production award for its cutting-edge augmented reality (AR) product, Immersive, according to a press release on June 3.

This milestone represents a strategic collaboration with a leading Japanese automotive original equipment manufacturer, ushering in a new era of technological advancement and partnership in the automotive industry.

Immersive is designed to enhance the navigation system of the Japanese OEM's cockpit domain control for infotainment. Leveraging the power of SVNet Immersive technology, it will significantly improve the perception capabilities of the navigation system by offering accurate lane detection, providing detailed semantic segmentation to understand various elements on the road, and precisely identifying road edges to enhance navigation accuracy and safety. Stradvision's SVNet has already been deployed in over 2 million units globally, underscoring the robust and reliable nature of its technology.

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