Tesla’s wild ride: From headlines to headscratchers and what it means for full self-driving

Insights
Corporate developments

Tesla's recent challenges and strategic moves have left many puzzled. Since losing its leading electric vehicle sales position to BYD in Q4 2023 it has experienced a number of travails. Amid reports of its lower-cost car being canceled and workforce cuts, the company has set the rumor mill turning again with the announcement of the robotaxi's unveiling on August 8. What is more, that announcement was intertwined with Elon Musk's flying visit to China...

“A riddle wrapped in a mystery inside an enigma,” Winston Churchill’s famous soundbite at the beginning of World War II has been applied to many a discourse or course of events since it was first uttered. Its ultimate use case, to use the current vernacular, could never be more apt than unpicking Tesla’s strategy and tactics or the actions and pronouncements of its CEO Elon Musk.

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