Cutthroat competition drives Honda to roll out an all-new EV brand in mainland China
The Japanese automaker plans to launch six new electric cars under the newly launched Ye Series in mainland China by 2027
In a move to revive its electric vehicle portfolio and strengthen its market share in the world’s largest EV market, Japanese automaker Honda Motor Co. has introduced an all-new electric car brand — the Ye Series — for mainland China.
Thank you for visiting S&P Global AutoTechInsight.
*A subscription to News & Analysis includes four S&P Global-selected sector-specific analytical pieces per month. Access to all analytic pieces across all domains comes with a subscription to All Domains. Please click here to subscribe.
To get access to the AutoTechInsight full suite of services, please contact a sales representative by clicking here.
Already a subscriber? Please log in here
