Cutthroat competition drives Honda to roll out an all-new EV brand in mainland China

New Product Development

The Japanese automaker plans to launch six new electric cars under the newly launched Ye Series in mainland China by 2027

In a move to revive its electric vehicle portfolio and strengthen its market share in the world’s largest EV market, Japanese automaker Honda Motor Co. has introduced an all-new electric car brand — the Ye Series — for mainland China.

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