Convenient and personalized in-car features – upping the UX ante

Technology Trends

From predictive augmented reality-based navigation systems and virtual personal assistants to driver identification and settings activation, AI and machine-learning integration will continue to make vehicles more intuitive and attuned to drivers’ needs. The transition toward software-defined vehicles will only expedite this process.

Looking at the automotive user interface and experience (UI/UX) trends today, drivers and passengers are loving the idea of remaining engaged throughout their journey in a more convenient and personalized way. By offering unprecedented personalization with its ability to learn from user behavior, AI and machine-learning tools are helping vehicles morph from a transportation mode into an extension of the drivers’ digital lifestyles.

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