Talking Heads: Apple shifts gears


Our experts discuss how this latest move by the tech giant will impact automotive component domains.

After a decade of unannounced efforts, Apple has reportedly abandoned Project Titan, its ambitious plan to develop electric vehicles. Initially, the project aimed to create an EV to rival Tesla, later shifting focus toward a self-driving car to compete with Google's Waymo. However, it eventually returned to its original focus: An EV with driving-assistance features. As a result, some of its 2,000 employees will transition to Apple's AI division, though layoffs are expected.

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