GenAI continues to gain automotive ground

Technology Trends

GenAI tools, ChatGPT in particular, has really caught on with the automotive industry. For automakers still lacking GenAI expertise, now is the time to close this gap with strategic partnerships for capability-building.

Generative artificial intelligence, or simply GenAI, is an AI algorithm capable of generating text, images, audio, video, code or other data using generative models, often in response to prompts. GenAI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics. It is usually built as an additional layer on top of large language models (LLM), to streamline processes, enhance efficiency, automate software, improve performance metrics, among other uses.

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