Sustainability taking center stage in OEMs’ vehicle interior trim strategy
While cost and lightweighting continue to be key factors, sustainability has emerged as the top consideration for selecting trim materials in new vehicles
Over the years, quality and functionality of vehicle interiors have emerged as key considerations among new vehicle buyers globally. Automotive original equipment manufacturers (OEMs) see this as an opportunity to improve customers’ ownership experience and brand loyalty. This is driving adoption of better interior trim quality even in price-sensitive, volume-segment cars.