New-age in-car navigation experiences—branded and personalized

With its partnership with Google, Mercedes-Benz is arguably the first automaker to build a connected navigation experience with its own unique luxury brand and feel, but it definitely won’t be the last.

The future of automotive in-cabin experiences is being increasingly driven by digitization and user personalization. The industry has already seen how customized driver/passenger profiles enriched with insights from AI-driven analytics can pre-set functions such as temperature, seat and steering adjustment, audio volume, radio station choices, and even navigation recommendations.