IAA Mobility 2023: Connectivity and UI/UX review

Show Report

The show was awash with a variety of in-vehicle displays that continue to get larger. A dedicated front-passenger display, augmented reality head-up display, and a smart voice assistant were some commonly witnessed themes.

The International Motor Show Germany, popularly known as the IAA or Internationale Automobil-Ausstellung in German, is one of the world’s most keenly observed and influential mobility events. Held from September 5 to 10 in Munich, the 2023 version of the show played host to about 750 exhibitors from 38 countries, showcasing more than 300 world premieres and innovations. Nearly half a million visitors and 3,700 journalists from 82 different countries attended IAA Mobility 2023.

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