Monetization potential of connected-car data

Software-Defined Vehicles

The software-defined vehicle and its always-on connectivity have made it possible to monetize data and services throughout the vehicle’s life cycle

As soon as a vehicle is connected to the internet, it turns into a hub for an entire ecosystem of connected services driven by data and content generated both inside and outside the car. Premium infotainment, feature upgrades and enhancements, service unlocks, premium advanced driver assistance systems packages, and advanced safety or navigation features are all examples of recurring monetization opportunities arising from the connected car.

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