What slowing the take-off of autonomous vehicles could mean for seat suppliers?

Insights
Artificial Intelligence

Initially seat manufacturers will have to deal with low demand for seats with special features from their OEM customers, before production of autonomous vehicles gathers momentum.

The euphoria around highly autonomous vehicles has softened a bit lately. This has cast a shadow on the timelines for their commercialization. A few years ago, the rising investments on autonomous driving projects by OEMs had encouraged automotive seating suppliers to also invest in research and development (R&D) of key components and systems for such vehicles. With slowing activities around self-driving vehicles, suppliers are also having to redraw their plans.

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