Can OEMs provide an alternative to Android Auto and Apple CarPlay? GM thinks so.
The automaker has made a bold decision to replace these popular mobile pairing systems, yet its work is cut out to offer equally compelling alternatives that customers will prefer
In early April, US automaker General Motors Co. (GM) made an announcement that took the industry by surprise. The original equipment manufacturer plans to phase out popular smartphone pairing systems — Google’s Android Auto and Apple’s CarPlay — in its future electric vehicle (EV) portfolio and replace them with its own maps, assistance and music through in-built infotainment systems. This is to offer a seamless user experience that will better integrate the connected services in its EVs and take control of the car owners’ vehicle data.
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