Rethinking the automotive value chain - software's role in revolution
With Level 2+ autonomous vehicles nearing mass-market adoption and the era of the software-defined vehicle fast approaching, a new battle for control is set to emerge
The automotive industry is reaching an inflection point that will reshape its near-term future, precipitated by the era of the software-defined vehicle. OEMs are seeking to rebalance the automotive value chain and to exert their power to extract more value from the service life of a vehicle. This transition will be far from straightforward. The path forward is strewn with obstacles — geopolitical and practical — and they will face opposition from industry participants reluctant to cede their place at the table.
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