Automotive OEMs emphasize pragmatic progress over big leaps in autonomy
Sensitive public reactions toward flaws in automated driving systems make OEMs more reluctant to introduce Level 3 vehicles on a large scale
OEMs adopt various strategies around product development, technology selection, and collaboration with other OEMs, tier-1 suppliers, and technology players. In order to gain a competitive advantage, OEMs brand and package optional and standard advanced driver-assistance system (ADAS) features that enhance the attractiveness of their products.
Thank you for visiting S&P Global AutoTechInsight.
*A subscription to News & Analysis includes four S&P Global-selected sector-specific analytical pieces per month. Access to all analytic pieces across all domains comes with a subscription to All Domains. Please click here to subscribe.
To get access to the AutoTechInsight full suite of services, please contact a sales representative by clicking here.
Already a subscriber? Please log in here
