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Illuminated exterior: Grille and logo illumination gaining momentum from evolving vehicle designs

Insights
AutotechInsight Analysis Monthly

With increasing focus by OEMs on futuristic vehicle design, lighting technologies are playing an important role both aesthetically and as a brand differentiator

Automotive exterior lighting apart from headlamps is experiencing a rapid transformation owing to brand identity and personalization. Automakers and manufacturers are exploring light-emitting diode (LED) light sources and related optics, unlocking new opportunities for vehicle exterior illumination concepts. Vehicle lighting systems are evolving from just offering functional uses to becoming essential design features. Additionally, regulatory changes can have a significant impact on planning and deployment, especially for suppliers and automakers working on illuminated grille/logo development and viability.

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