Startup Phiar Technologies and Qualcomm partner to develop AR HUD to reduce driver cognitive load

News
Artificial Intelligence

Phiar will integrate its spatial AI to Snapdragon Automotive Cockpit Platforms to support AR-HUD for next generation in-cabin experience

Computer vision AI company Phiar Technologies and Qualcomm collaborate on intelligent augmented reality (AR) heads-up display (HUD) navigation and situational awareness module to cater to next generation in-vehicle infotainment (IVI) surroundings.

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