B-segment vehicles to see major rear seat HVAC fitment growth within five years

Mainland China is set to overtake the North American market by 2025 in terms of demand

Automakers are on a constant quest to innovate amenities and convenience features to improve passenger comfort. The general trend with such technology is that they are initially introduced into the upper segments. However, over time, many such concepts and features trickle down to the more affordable segments. A case in point currently being seen is in the fitment of heating, ventilation and air conditioning (HVAC) modules specifically for the rear of the vehicle