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Leather expected to see increasing competition from synthetic alternatives in automotive interior segment

Insights
AutotechInsight Analysis Monthly

Real leather has been the most sought-after interior material in the premium segment of the automotive market for decades. But now, stricter environmental norms and a changing outlook of customers toward animal-friendly products have pitted real leather directly against synthetic and biobased materials

Sustainability is no more just a tool for automakers to meet the government’s regulations and policies. Sustainability is now a necessity to be able to meet the changing lifestyle choices and eco-friendly preferences of customers. An increasing number of car buyers want their purchase to have the minimum impact on the environment and be as ethical as possible. This has led to a growth in demand for artificial leather, also referred to as ‘synthetic leather’ or ‘vegan leather.’

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