Porsche invests in new ‘innovation office’ in Israel
New office to offer sports carmaker access to latest technology trends
Porsche is setting up an ‘innovation office’ in Tel Aviv (Israel), the Germany-based sports carmaker said in a press release last week. “Israel is a key market for IT experts and engineers. It has more start-ups per capita than any other country in the world. This talent and technological know-how coupled with the great expertise offered by our employees creates the ideal breeding ground for future business models”, said Lutz Meschke, deputy chairman of the executive board at Porsche, responsible for finance and IT.
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