The most important innovative future automotive UX is AI

When the term Artificial Intelligence (or “AI”) is used in an automotive context, most people will envision a robot car that can drive itself. And this is a very direct application for AI in automotive. However, if done correctly, it will be largely a backend or “behind-the-scenes” type of intelligence that observes, trains, and predicts things without the user really being involved – hence the autonomous function. However, AI’s most tangible purpose will be in how it interacts with users themselves. While it will be interconnected with autonomy, it will perform very differently.

When the term Artificial Intelligence (or “AI”) is used in an automotive context, most people will envision a robot car that can drive itself. And this is a very direct application for AI in automotive.