“As a content provider, the OEMs each have their unique way of doing integration. This means we’re more of a neutral third-party broker who brings content into the car.”

New Products

Aha is a cloud and internet content provider software developed and delivered by HARMAN which Honda now offers across versions of its vehicle infotainment systems. In this interview, Julian Buckley speaks with Rahul Misra, director of connected services at Aha, part of the Technical Sales division at HARMAN, about how the deal to use the service was put together and the service’s in-car functionality.

Can you offer some background covering the relationship between Aha and Honda?

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