Car acoustics and sound technologies — the third dimension of user experience

The in-car audio and acoustic experience will likely be a key differentiator in the increasingly connected, electrified and autonomous vehicles of today and the future. Sound management technologies are rapidly evolving as automakers look to add that X factor in their vehicles while enhancing the overall passenger experience.

Consumers today see their vehicles as an extension of their home and personality, and the nuances of that “perfect” audio system are being fully exploited by original equipment manufacturers that see a lucrative, high-margin business opportunity in the offing. As these automotive OEMs scramble to ensure they provide sufficient audio choices to their customers, the market for both premium and standard audio systems is experiencing volume growth.

This report provides a detailed understanding of both branded and nonbranded audio technology for cars, an in-depth demand outlook, key players, and main market drivers at regional and global levels.