Supplying automotive seats — Supplier strategy

Automotive seats have evolved significantly since the first modern vehicle was launched more than 130 years ago. Over the years, automakers have added new functions and features in seats to improve safety and comfort. This has made the modern seat one of the most complex components in a vehicle’s interior.

Most automakers have outsourced the manufacturing of seats to their tier 1 suppliers, which produce key seat components and systems in-house or source from their sub-suppliers. These suppliers are also responsible for the development and introduction of advanced seating technologies in their next-generation seats.

In the intensely competitive automotive seat industry, over 100 tier 1 suppliers and sub-suppliers employ diverse tactics to secure business from automakers and maintain a competitive edge. Our latest report, titled “Supplying automotive seats — Supplier strategy” provides an overview of the strategies implemented by key seating suppliers.

Introduction
Report summary
Automotive seating market

Key suppliers
Lear
Adient
Toyota Boshoku
Faurecia (Forvia)
Yanfeng
Magna
Hyundai Transys
TS Tech
NHK Spring
Tachi S
Fuji Seat
Krishna Group
Brose-Sitech