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Inside BMW - Sourcing and technology strategy

Inside BMW - Sourcing and technology strategy

Publication Date: 18/09/2020

An in-depth analysis of the current and future production strategies of BMW.

This all-in-one report focuses on mapping the key components BMW uses as well as the suppliers that provide them. The OEM's technological developments and direction are also discussed, including that of its electrification and autonomy strategies.

Further to this, BMW's sourcing processes and preferences are detailed, in addition to its manufacturing footprint.

Overview
Report summary
IHS Markit definitions
Company and sales performance
Finances

Manufacturing
Production strategy
Component sharing and platforms
Levels of vertical integration

Purchasing
Purchasing organization
Supplier selection
Global sourcing
Cost reduction strategies

Technology
Technological positioning
Research and development
Electrification
Autonomy
Connected car
Lightweighting and materials
UI/UX
Interior
Lighting
Chassis
Thermal
Traditional powertrain

Conclusion
OEM prospects
SWOT analysis for suppliers
Major suppliers

Figure 1: BMW Group's sales performance by region (2013-19)

Figure 2: BMW Group's sales forecast by region (2019-26)

Figure 3: BMW AG's revenue, costs and EBITDA margin from 2015-19

Figure 4: Regional breakdown of BMW AG's total revenue for 2019

Figure 5: BMW Group's production forecast by region (2019-26)

Figure 6: Production forecast of BMW Group's main platforms (2019-26)

Figure 7: BMW Group's forecasted vertical integration of its e-motors

Figure 8: BMW's project phases, by supplier type

Figure 9: Regional split of BMW Group's direct and indirect purchasing for 2019

Figure 10: BMW AG's R&D spend versus net revenues

Figure 11: BMW Group's global production forecast by propulsion system design

Figure 12: Forecast of Mini and Rolls-Royce's propulsion system design split in 2026

Figure 13: BMW Group's e-mobility component suppliers (2019)

Figure 14: Forecast of BMW Group's level of autonomy, by vehicle volume

Figure 15: Forecast of BMW and Mercedes-Benz vehicles that are V2P-enabled

Figure 16: CFRP body of the BMW i3 (2013) at the OEM's Leipzig plant

Figure 17: BMW's Vision iNext 'Shy-Tech' smart fabric concept

Figure 18: Forecast of BMW and Mercedes-Benz vehicles with AR-HUDs

Figure 19: BMW 7-Series (2019) rear interior

Figure 20: BMW X6 (2019) ‘Welcome Light Carpet’ exterior lighting

Figure 21: Forecast of BMW Group's power steering use, by type (2019-26)

Figure 22: Forecast of HVWH use by BMW, Daimler and VW (2019-26)

Figure 23: Shared components on the NGB platform

Figure 24: Forecast of BMW Group's powertrain production, by fuel type

Figure 25: Suppliers for BMW Group's NGB engine platform components (2019)

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Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.

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Services coverage include:

  • Autonomous Driving
  • Connected Car
  • User Interface and Experience (UI/UX)
  • Lighting
  • E/E & Semi
  • Interior Comfort and Passive Safety
  • Thermal Management
  • OEM Strategy
  • Materials and Lightweighting
  • Chassis
  • E-Mobility
  • Powertrain Component

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