The rise of Chinese head-up display suppliers

Original equipment manufacturers' focus on compelling cockpit technologies in their cars has accelerated the adoption of head-up displays in the mainland Chinese market, and local suppliers are well-positioned to take advantage of the opportunity in the growing product segment.

One of the fastest advancing areas in today’s car is the cockpit equipped with contemporary features and technologies that have revolutionized the car owners’ relationship with the vehicle. One such key piece of technology is the HUD. Though the technology has been around for a long time — first used by General Motors back in 1988 — the proliferation has been slower than expected with several impediments for the technology to gain traction. This scenario has now started to change, as over the last few years the use of HUDs in cars is increasing rapidly.