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IHS Markit 2021 OEM-Supplier Relations Survey

Which carmakers do you consider core customers?

Please only select OEMs for which you feel comfortable assessing all the topics we cover. Mandatory sections require answers to ALL OEMs selected. We advise not to select more than 10 OEMs.

Important Note: If you are supplying a joint-venture (e.g. FAW-VW in China), please select the brand/OEM based on the Purchasing Organization that you are dealing with. Please use the comment textbox at the bottom of the OEM list to specify which Regional Purchasing Organization of the OEM that you are dealing with and you will be rating. No further specification of the organization in the relevant textbox will mean that you deal with the Purchasing Organization in the region where you are based (e.g. GMIO for China-based suppliers supplying GM).

Aston Martin FAW Kia SAIC-GM-Wuling
Audi FCA Mahindra Ssangyong
AvtoVAZ Ford Mazda Subaru
BAIC Geely Mitsubishi Suzuki
BMW General Motors NIO Tata
Brilliance Auto Great Wall Nissan Tesla
BYD Honda Porsche Toyota
Changan Hyundai PSA Volkswagen Group (SEAT, Skoda, VW)
Chery Isuzu Renault Volvo
Daimler JAC Motors Rivian
Dongfeng Jaguar/Land Rover SAIC

Share of business with core customers in 2021

OEM %
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
Total 0%

Commercial aspects assessment

1. How demanding are the following carmakers in terms of annual price reductions (productivity gains)?
Very Undemanding Undemanding Moderately Demanding Demanding Very Demanding
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
2. How willing are the following OEMs to negotiate the annual price reductions that they request to your company?
Very Unwilling Unwilling Moderately Willing Willing Very Unwilling
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
3. How likely are the following carmakers to make unexpected requests for one-off discounts?
Very Unlikely Unlikely Moderately Likely Likely Very Likely
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
4. How likely are the following carmakers to be more focused on piece price rather than overall cost?
Very Unlikely Unlikely Moderately Likely Likely Very Likely
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
5. How demanding are the following OEMs in reducing the overall price during contract negotiations?
Very Undemanding Undemanding Moderately Demanding Demanding Very Demanding
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
6. How willing to reward your cost-saving ideas are the following carmakers?
Very Unwilling Unwilling Moderately Willing Willing Very Unwilling
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
7. How likely are the following carmakers to shift business to another supplier with a lower bid in the course of the supply contract?
Very Unlikely Unlikely Moderately Likely Likely Very Likely
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
8. How do you rate the management of raw material price adjustments by the following carmakers?
Very Poor Poor Average Good Very Good
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
9. How willing are the following carmakers to pay for development costs?
Very Unwilling Unwilling Moderately Willing Willing Very Unwilling
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
10. How satisfied are you with the tooling cost reimbursement from the following carmakers?
Very Unsatisfied Unsatisfied Moderately Satisfied Satisfied Very Satisfied
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
11. How good is the opportunity to make acceptable return on investments with the following carmakers?
Very Poor Poor Average Good Very Good
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
12. How do you rate the payment terms of the following car manufacturers?
Very Poor Poor Average Good Very Good
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
13. How likely are the following carmakers to pay invoices as per the official payment terms agreed with the supplier?
Very Unlikely Unlikely Moderately Likely Likely Very Likely
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
14. How much support do you receive from the following OEMs in achieving the cost reductions they request?
Very Little Little Neutral Much Very Much
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
15. How time-consuming are contract negotiations with the following car manufacturers?
Very Short Short Moderate Long Very Long
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
16. How reliable are the following carmakers with regards to keeping agreements on price?
Very Unreliable Unreliable Moderately Reliable Reliable Very Reliable
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
17. To what extent are the following carmakers awarding continued or additional business to best performing suppliers?
Very Little Little Neutral Much Very Much
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo

Technology Management

1. How demanding are the following carmakers in wanting the best product technology?
Very Low Low Moderate High Very High
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
2. How willing are the following carmakers to pay adequately for your best product technology/innovation?
Very Unwilling Unwilling Moderately Willing Willing Very Unwilling
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
3. What level of protection do the following car manufacturers provide for your intellectual property?
Very Low Low Moderate High Very High
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
4. How clearly do the following carmakers communicate their innovation priorities and future technology direction?
Very Unclear Unclear Moderately Clear Clear Very Clear
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
5. How do you rate the financial incentives or rewards that the following OEMs offer for your innovations?
Very Poor Poor Average Good Very Good
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
6. How satisfied are you with the margins achieved on new technologies or solutions sold to the following OEMs?
Very Unsatisfied Unsatisfied Moderately Satisfied Satisfied Very Satisfied
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
7. How do you rate the ease of working on innovation with the following OEMs?
Very Poor Poor Average Good Very Good
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
8. How open and responsive are the following OEMs with regards to supplier-generated innovation?
Very Little Little Neutral Much Very Much
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo

Quality Management

1. How demanding are the following carmakers in wanting to achieve high quality (e.g. through low PPM levels, stricter process validation, etc)?
Very Low Low Moderate High Very High
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
2. How do you rate the support in improving quality from the following car manufacturers?
Very Low Low Moderate High Very High
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
3. To what extent do cost pressures override quality performance for the following carmakers?
Very Little Little Neutral Much Very Much
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
4. How highly do you rate the quality of communication from the following carmakers?
Very Low Low Moderate High Very High
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
5. How do you rate the quality of volume planning of the following carmakers (e.g. RFQ volumes vs. actual volumes)?
Very Low Low Moderate High Very High
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo

Development Process

1. How likely are the following carmakers to issue late or excessive design changes?
Very Unlikely Unlikely Moderately Likely Likely Very Likely
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
2. How do you rate the management of engineering changing orders from the following car manufacturers?
Very Poor Poor Average Good Very Good
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
3. How much redesign is required during the development phase from the following carmakers?
Very Little Little Neutral Much Very Much
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
4. How highly do you rate the following carmakers thoroughness in preparation for model launch?
Very Low Low Moderate High Very High
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
5. How demanding are the following car manufacturers on testing and validation?
Very Undemanding Undemanding Moderately Demanding Demanding Very Demanding
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
6. How do you rate the stability of volume planning of the following carmakers (e.g. likelihood of sudden adjustments)?
Very Low Low Moderate High Very High
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
7. How demanding are the following OEMs in logistics preparation?
Very Low Low Moderate High Very High
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
8. How do you rate the technical competence of the following carmakers?
Very Poor Poor Average Good Very Good
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
9. How demanding are the following car manufacturers on product liability guarantees?
Very Undemanding Undemanding Moderately Demanding Demanding Very Demanding
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
10. How open are the following OEMs in accepting new suppliers in your product area?
Very Little Little Neutral Much Very Much
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo

Perception of OEMs (clients and non-clients)

Please respond to as many OEMs as you can for each question, regardless of whether or not you have experience of working with them.

1. How attractive are the following carmakers to work with?
Very Unattractive Unattractive Moderately Attractive Attractive Very Attractive
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
2. How do you rate the following carmakers with regards to long-term prospects?
Very Poor Poor Average Good Very Good
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo
3. How have business opportunities changed for the following carmakers compared to last year?
Much Less Less About the Same More Much More
Aston Martin
Audi
AvtoVAZ
BAIC
BMW
Brilliance Auto
BYD
Changan
Chery
Daimler
Dongfeng
FAW
FCA
Ford
Geely
General Motors
Great Wall
Honda
Hyundai
Isuzu
JAC Motors
Jaguar/Land Rover
Kia
Mahindra
Mazda
Mitsubishi
NIO
Nissan
Porsche
PSA
Renault
Rivian
SAIC
SAIC-GM-Wuling
Ssangyong
Subaru
Suzuki
Tata
Tesla
Toyota
Volkswagen Group (SEAT, Skoda, VW)
Volvo

Contact Details

All answers will be treated confidentially and will only be presented in aggregated and anonymous form. No individual respondent or company name will be communicated to a third party.

Important Note: Participants that do not provide a valid corporate email address and/or name will not receive a free copy of the results and their answers will not be included in the study.

Company Details