ADAS, automation, and autonomy: OEM strategies

ADAS, automation, and autonomy: OEM strategies

Publication Date: 28-Feb-2022

OEMs adopt various strategies around product development, technology selection, and collaboration with other OEMs, tier-1 suppliers, and technology players, as well as branding and packaging of options and standard features that improve the attractiveness of their vehicle and technology product offerings to gain a competitive advantage in the market. This report examines the automotive ecosystem, detailing such strategies of major OEMs and the key partnerships within it. Its scope extends further to highlight the technologies at the center of vehicle autonomy as well as the latest initiatives within the sector.

1. Overview
a) Report summary
b) Research scope and methodology
c) Introduction
2. Applications and levels
a) Overview
b) Common ADAS applications
c) Automation levels
3. OEM analysis
a) Overview
b) BMW Group
c) Ford
d) GeelyGroup
e) General Motors
f) Honda
g) Hyundai Motor Group
h) Mahindra & Mahindra
i) Mercedes-BenzGroup
j) NIO Inc.
k) Nissan
l) Stellantis
m) Tesla
n) Toyota Motor Corporation
o) VolkswagenGroup
p) Xpeng Motors
4. Conclusion
 

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