IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services, and increased connectivity are key deciding factors when considering a new vehicle purchase.
The surveys take input from 8,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across eight key automotive markets— the United States, China, Germany, the United Kingdom, Japan, India (new), Brazil (new) and South Korea (new).
Updated annually since 2013, IHS Markit Consumer Surveys offer three surveys on new car intenders:
These surveys enable you to:
Consumer Insight reports published before 2020 are published in downloadable PDF format.
Today’s consumers demand that their infotainment system have connected features, such as emergency response notification, remote vehicle controls, turn-by-turn navigation, Wi-Fi, telemetry services, and more. IHS Markit estimates that some 158 million total vehicles are connected today and that 438 million will be connected by 2023.
Today’s consumers expect a fresh software experience throughout the duration of ownership and for performance lag and bugs to be resolved through speedy over-the-air updates and ongoing software enhancements. Today, this is an engrained customer expectation
largely driven by their experiences within the mobile space. This means automotive-centric apps and connected solutions that mimic what the consumer is used to in the mobile-, smart home-, wearable technology-, and PC- space is paramount to automakers facing a growing threat from IT companies who are entering the automotive space, like Google and Apple.
The Automotive Connected Car Consumer Analysis survey will identify:
Consumer sentiments, purchasing intent, and subscription intent for the following:
Apps in the car
Consumer behavior and attitudinal positions for the following:
Consumer sentiments and purchasing intent around the following platforms:
Willingness to pay and desirability related to:
Autonomy and urban mobility
Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.
AutoTechInsight provides the ability to access the wealth of recognized thought leadership, data, and analysis from IHS Automotive on a broad spectrum of industry topics and sectors. AutoTechInsight offers a lens into more than a dozen vehicle component categories. Each service provides the insight you need to anticipate future demand, access competitive intelligence, and stay abreast of changing dynamics.
Services coverage include: