With strict industry-wide norms applying practically across the entire automotive sector, differentiation is becoming challenging for automakers. One area in which carmakers are recognizing fresh opportunities to stand out from their competitors is interior lighting. This area is rapidly growing as an essential brand selling point where OEMs are introducing fascinating lighting concepts.
Focus areas of the report include:
Purva Prashar is a senior technical research analyst at IHS Markit, focusing on supply chain analysis and technology trend forecasts.
Ms. Prashar oversees research, development, and forecasting efforts as a part of the Supply Chain & Technology team. She is also responsible for writing industry reports, analyzing emerging automotive technology trends, and forecasting for passenger vehicles and light commercial vehicles. Her research interests lie in the areas of the intelligent lighting system, electronics, sensors, cabin space, and ADAS technologies. Previously employed in engineering positions within the automotive industry, Ms. Prashar has 3 years' experience in the connected vehicle domain and development of electronics components. She holds two Indian patents, having previously worked for tier-1 suppliers. Ms. Prashar holds a bachelor's degree in Technology, specializing in Electronics and Communication, from India.