AutoTechInsight
2017 Autonomous driving and urban mobility consumer analysis
IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services, and increased connectivity are a key deciding factor when considering a new vehicle purchase. The surveys take input from more than 5,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across five key automotive markets – the United States, Canada (NEW), China, Germany and the United Kingdom.
Updated annually since 2013, IHS Markit offers three surveys of new car intenders:
- Connected Services and Apps
- Autonomous Driving and Urban Mobility
- Premium Audio
The surveys enable you to
- Understand which services are must-haves for consumers intending to purchase a new vehicle for personal use in the next three years
- Gain an understanding on the propensity of consumers who would be willing to pay for these advanced technologies – and assess how much they would be willing to spend
- Anticipate market needs for new solutions
Consumer Insight reports published before 2020 are published in downloadable PDF format.
For the purposes of this survey, IHS Markit commissioned exclusive consumer research through Lightspeed GMI. About 5000 respondents split across the five countries of US, CA, UK, Germany, and China were surveyed using our research partner. The fieldwork for the report was conducted in March and April of 2017.
Respondents were asked to complete an online survey in their local language. Certain questions were region specific, such as brands, pricing, and some technology standards, which is reflected in the report and accompanying data worksheets. IHS Markit developed the primary research questions for this report and the data analysis and written report were managed by IHS Markit analysts with experience in the relevant markets.
IHS Markit screened and filtered survey participants based on the following criteria:
- The respondent’s household had to already own a vehicle
- The respondent had to plan to buy a vehicle within the next 3 years and for personal useonly
- The respondent had to beinvolved in the purchasing decisionof the next vehicle
IHS Markit used a quota system when gathering the sample for the survey in order to develop a representative sample of the region being studied. Gender, age, household income, and regions were monitored and quotas were applied where necessary. Quotas varied by country.
The primary objective of this report is to understand typical consumer opinion and purchase intentions for connected services, media, and apps. Key questions posed at the outset included:
- How does behaviour vary by country, gender, age, income, and other demographic splits?
- What are the top ADAS features that interest new car intenders?
- What do consumers think about autonomous technologies?
- What are the top brands that consumers trust to make autonomous cars?
- How much extra are consumers willing to pay for full autonomy?
- How much do consumers spend monthly on ride-hailing or car-sharing services?
- What are the brands consumers are most utilizing in the ride-hailing industry?
- General attitudes and behaviours in regards to ride-hailing and car-sharing service.
Brad Gottschalk
Brad Gottschalk is an Analyst within IHS Automotive. Joining the company last year, Brad focuses on infotainment, telematics, head unit systems, and acoustic systems. Brad works closely with his fellow team members to meet client needs in a rapidly changing market.
Prior to joining IHS, Brad was a researcher at J.D. Power and Associates and Market Strategies International. Brad holds a BS in Psychology and a Master of Science in Marketing Research from Michigan State University, East Lansing.
Email this contact: Brad.Gottschalk@ihsmarkit.com
Colin Bird
Colin Bird is the senior analyst with IHS Markit, primarily focusing on the Software, Apps, and Services (SAS) portal. Along with updating the SAS portal—with daily news items, bi-weekly analyst insights, profile reports, and in-depth reports—Bird also assists with client requests, database work and with presenting at major conferences and trade shows as it relates to SAS. Colin also manages IHS Markit’s consumer market research as it pertains to automotive technology behaviors and attitudes with a specific focus on connected car, autonomous car, premium audio, and urban mobility insights.
Prior to joining IHS, Bird worked for Mintel, a market research firm, as an automotive analyst focusing on consumer behaviors and attitudes as it related to light-vehicle retailing, hybrids & EVs, motorcycles, vehicle financing, and auto service care, among other subjects. In addition to Mintel, Bird previously worked for Cars.com as an automotive editor and has over nine years’ experience in automotive research/media publishing.
Email this contact: Colin.Bird@ihsmarkit.com
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