The Walt Disney Co. has introduced Disney+ to Mercedes-Benz customers in the US, creating an innovative in-car entertainment experience. This collaboration allows customers with an active Disney+ subscription to access content directly through their vehicle's MBUX infotainment system, provided they have the MBUX Entertainment Plus Package on applicable models.
Additionally, Disney+ will become available in the new CLA model arriving at US dealerships in 2025, expanding the range of vehicles supporting this feature. This integration offers a wide variety of films and series from Disney, Pixar, Marvel, Star Wars and National Geographic. Markus Schäfer, member of the board of management of Mercedes-Benz Group AG, chief technology officer, Development & Procurement of Mercedes-Benz highlighted the partnership's role in enhancing in-car experiences by aligning with customers' lifestyles, transforming every journey into an adventure with Disney+ onboard.
Disney+ serves as the primary platform for streaming movies and shows from major entertainment brands, along with exclusive originals, feature-length films, documentaries, live-action and animated series, and short-form content. The service is the only streaming home for the latest releases from The Walt Disney Studios and offers stand-alone or bundle subscriptions in the US, including Disney+, Hulu and ESPN+. This integration showcases Disney+'s extensive content offering, including not just its core brands but also Hulu and ESPN+ content for eligible bundle subscribers in the US, encompassing Hulu and ESPN Originals, live sports events and studio programming.
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